Christine Holahan suggests that Yahoo is out of one battle—Microsoft’s recent failed takeover bid—, and poised to enter another battle with social networking traffic leader, MySpace.com (2008). On June 18, 2008 MySpace is launching new design changes and five new features that are portal-like and Yahooesque.
The new changes and features are items such as news stories, local weather, links to MySpace entertainment areas, top MySpace blogger images, and a MySpace TV player
Forrester analyst Shar VanBoskirk mentions that Yahoo and AOL have already been losing some traffic to social media outlets that utilize digital message walls for friends to communicate with each other versus using e-mail (Holahan, 2008).
Yahoo and e-commerce analyst will be watching web traffic over the next few months to see what kind of impact the MySpace changes will have.
Reference
Holahan, C. (2008, June 15). MySpace: My Portal? Retrieved June 16, 2008 from http://www.ecommercetimes.com/story/63404.html
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