An AP report (July 2, 2008) cites the Wall Street Journal which mentions that Microsoft is expanding discussions with other media players such as News Corp, and Time Warner in order to create a deal with Yahoo.
According to the report a three party deal would provide Microsoft with Yahoo’s search engine, while the remaining Yahoo businesses would be combined with News Corp’s My Space or Time Warner’s AOL.
Keep in mind Yahoo, Google, and MySpace are already partnering together on standards in the social networking arena with the OpenSocial Foundation (McCarthy,2008), and at one time News Corp considered a swap deal with Yahoo whereby News Corp would give MySpace to Yahoo in return for a 30% controlling interest in the combined new Yahoo business.
References
Associated Press. (2008, July 2). Microsoft and Yahoo rise on deal talks report. Retrieved July 2, 2008 from http://www.forbes.com/feeds/ap/2008/07/02/ap5176971.html
McCarthy, C. (2008, March 25). Yahoo, Google, MySpace form nonprofit OpenSocial Foundation. Retrieved July 2, 2008 from
http://news.cnet.com/8301-13577_3-9902585-36.html
Sabbagh, D. (2007, June 20). News Corp explores swap of MySpace site for Yahoo! Stake. Times Online. Retrieved July 2, 2008 from http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1957867.ece
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